1. Who We Are
Cubed Analytics Ltd (“we”, “us”, “our”) is a data and AI consultancy registered in England and Wales. Our registered office is:
Sentinel House, Ancells Business Park, Harvest Crescent, Fleet, Hampshire, GU51 2UZ
We are the data controller for the personal data described in this policy. For questions about this policy, contact us at hello@cubedanalytics.io.
2. Data We Collect
Data you provide directly
- Contact form submissions: name, email address, phone number, company name, job title, and the content of your message
- Email correspondence: any information you include when contacting us by email
- Business cards / networking: name, job title, company, and contact details provided at events or meetings
Data collected automatically
- Usage data: pages visited, time on site, referring URLs, browser type, and device information — collected via cookies and analytics tools
- IP address: collected automatically when you visit our website
Data we do not collect
We do not collect special category data (e.g. health, biometric, or financial data) through this website. We do not collect data from children under 16.
3. How We Use Your Data
- To respond to your enquiries and arrange consultations
- To provide our consultancy services to you
- To send you relevant information about our services where you have consented or where we have a legitimate interest
- To improve our website and understand how visitors use it
- To comply with our legal obligations
- To protect against fraud and misuse of our services
4. Legal Basis for Processing
We process your data on the following legal bases under UK GDPR:
- Consent — where you have actively provided your data via our contact form or opted in to communications
- Legitimate interests — to respond to enquiries, manage our business relationships, and improve our services
- Contract — to perform or prepare a contract with you or your organisation
- Legal obligation — to comply with applicable laws and regulations
5. Data Sharing
We do not sell, rent, or trade your personal data. We may share your data with:
- Formspree Inc. — our contact form processing provider. Data is transmitted securely and subject to their privacy policy.
- Google Analytics / equivalent — anonymous usage analytics. No personally identifiable data is shared.
- Professional advisers — solicitors, accountants, and insurers where necessary
- Law enforcement — where required by law or to protect our legal rights
All third-party processors are subject to appropriate data processing agreements and comply with UK GDPR.
6. Data Retention
- Enquiry data: retained for 2 years from last contact, then securely deleted
- Client engagement data: retained for 7 years in accordance with legal and contractual obligations
- Website analytics: anonymised data retained for up to 26 months
- Email correspondence: retained for the duration of our business relationship plus 2 years
7. Your Rights
Under UK GDPR, you have the right to:
- Access — request a copy of the personal data we hold about you
- Rectification — ask us to correct inaccurate or incomplete data
- Erasure — request deletion of your personal data (subject to legal obligations)
- Restriction — ask us to limit how we process your data
- Portability — receive your data in a structured, machine-readable format
- Objection — object to processing based on legitimate interests or for direct marketing
- Withdraw consent — where processing is based on consent, withdraw it at any time
To exercise any of these rights, email us at hello@cubedanalytics.io. We will respond within 30 days.
8. Cookies
We use cookies to improve your experience. See our full Cookie Policy for details of which cookies we use and how to manage them.
9. Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These include encrypted data transmission (HTTPS), access controls, and regular security reviews.
No method of transmission over the internet is 100% secure. If you have concerns about the security of your data, please contact us.
For any questions about this policy or to exercise your rights, contact us:
Email: hello@cubedanalytics.io
Post: Cubed Analytics Ltd, Sentinel House, Ancells Business Park, Harvest Crescent, Fleet, Hampshire, GU51 2UZ
If you believe we have not handled your data correctly, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
Website: ico.org.uk — Helpline: 0303 123 1113
This policy was last updated on 1 January 2026. We may update it from time to time — the current version will always be available on this page.